Phase 4 of “Make an Artist a Millionaire” is called “400 to 1.” It entails writing a letter to each of the people on the Forbes 400 list to solicit a donation. The project is more about sussing out human nature and understanding how to get through to the kind of person who, on the surface, couldn’t be more different from the average artist: the business person. The same challenge of asking for something in return for nothing that exists on the lower end of the scale of quantity–$1–is amplified many times in approaching millionaires and billionaires.

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