Phase 4 of "Make an Artist a Millionaire" is called "400 to 1." It entails writing a letter to each of the people on the Forbes 400 list to solicit a donation. My stepmom, who has a lot of experience and success in university development, collaborated on this project. It was she, in fact, who planted the seed for "400 to 1". After listening to me describe MAAAM, she made the offhand comment "Honey, it would be easier for you to get one person to write you a check for a million dollars than to get a million people to each give you a dollar."