Make An Artist A Millionaire: 400 to 1: Anne Cox Chambers

Phase 4 of "Make an Artist a Millionaire" is called "400 to 1." It entails writing a letter to each of the people on the Forbes 400 list to solicit a donation. What at first seemed simply like a euphemism for "your project will never succeed" grew into, if not a more effective approach to getting the million, at least a challenge. More interesting than asking people over and over for a dollar, which in the end possibly just reinforced the idea of the artist as an undeserving beggar, someone who steps out of line when they expect a reward for their gifts.

Media: Performance