“Brand Attempt” chronicles my efforts to build Custom Flotilla, a brand of novelty t-shirts. I was determined to cash in on my clever ideas and create a “revenue stream,” which was all the rage then (and continues to be all the rage in my mind). The first shirt, used to successfully launch CF through an Indiegogo campaign, lists all the heavy metal band names starting with “black” from my 2008 book “All Known Metal Bands.”